Homeground
Buy and sell property in New Zealand — on level ground, and on the record.
New Zealand-owned. When you buy or sell a home — often for the first time, and one of the biggest moves you'll make — Homeground brings its part of a level playing field: a fair deal both ways, every offer on the record, your lawyer alongside, and our fee is flat, not a commission.
Trade Me shows you the house. Homeground runs the sale — every offer, the LIM and the conditions in one place, on the record — and buyers whose saved search fits your home are alerted.
Trade Me is the best place in the country to advertise a house — the biggest audience there is — and when all you want is to be seen, use it. But an ad isn't a sale. The offers, the counter-offers, the conditions, the LIM — the part that sets the price and holds the deal together — usually end up scattered across inboxes and phone calls. Homeground keeps them in one place, on the record, so you always know where you stand. Do as much of the sale as you like yourself, or bring in an agent for the parts you want a hand with and pay for that work — not a slice of the price. Either way it runs on the same record, and Homeground's fee is flat.
Buying or selling — on home ground
Excited. A bit daunted. That's most of us.
How it actually feels
Especially the first time — the other side seems to hold all the cards, and you're the one lying awake over it.
You're not on your own
Your lawyer, the open record, and the two of you at the table all level the field. We don't claim to do it alone.
The part we bring
A fair deal both ways, decisions you can hold to account, and help that knows where it stops and your lawyer starts.
You're not outplayed and not on the back foot — the field goes level, and that's the ground firming under your feet.
By the door, nothing is riding on trust alone — it's on the record.
Why Homeground is different
Fair process, on the record.
Offers are recorded in an append-only register that is tamper-evident — a clear, time-stamped account of what came in and when. It supports an open process people can check; it does not "prove" anyone right or replace your lawyer's advice.
Built in New Zealand, kept sovereign.
New Zealand-owned, and run on sovereign infrastructure — in New Zealand and the EU, under laws that protect your data, never a US-owned provider that overseas laws like the US CLOUD Act reach wherever they host. Your data isn't the product: we don't sell it, and there's no ad tracking. You pay flat fees to use the platform; that's the whole business model.
A flat fee, not a commission.
You pay a flat fee for your time on the platform, never a percentage of your sale. On a typical home that is the difference between a fee capped at $1,000 and tens of thousands in commission. They buy different things — the flat fee is the platform; the commission is an agent running the whole sale. On Homeground you choose how much you take on yourself and how much you hand to a specialist for a fixed fee for the work you actually want done. The pricing page pulls the comparison apart.
On the record — and it stays that way.
The biggest sale of most people's lives runs on trust and memory. Homeground runs it on a record instead.
Every offer, timestamped.
Offers land in a register built to be append-only and tamper-evident — designed so a quiet rewrite would show. No offer disappears into an inbox. As the seller you see them all; a buyer sees their own offer land, time-stamped, and keeps the record of what they were shown.
Yours to keep.
Every offer, every condition, every document, recorded as it happened — and yours to keep, a copy you can take with you, whatever happens later. The record shows what happened on Homeground.
A record for both sides.
A buyer can see what was disclosed and when. A seller can point to a time-stamped record of when each offer arrived and what was disclosed. Kept in New Zealand, under New Zealand law — we sell listings, not your data.
Most sales never need it. Yours will have it anyway.
How selling works — choose your way
List it yourself
Build your listing, go live to buyers, and settle with a lawyer or conveyancer. You run the sale on the platform's rails — Homeground never acts for you, and never takes a percentage of it.
Learn more →Let agents compete
Invite agents to pitch for your listing and compare them on their recorded, settled-sales track record — what actually settled, not what the advertising says.
Learn more →Sell privately, with a lawyer
Keep it between you and the buyer, with a nominated conveyancer to handle settlement and title transfer.
Learn more →Mix and match — fixed-fee help
Do some of it yourself, share some with people you know, and pay a fixed fee for the rest — including the licensed part, from an agent, for the specific job. Never a percentage.
Learn more →Prefer an agent? You can ask any of them for a fixed fee for the specific job you want done — Homeground makes that an ordinary question, and shows you what actually settled, not what the ad says.
You will always need a lawyer or conveyancer to settle and register the transfer — that is New Zealand law, not a platform limit, and the same legal fee sits at the end of an agent-run sale too: it isn't part of a commission. Other countries have different requirements, and country-specific versions of Homeground may follow. And on Homeground their work starts up front, not just at the end: the LIM and title sit on the record so your lawyer — and every buyer's — reads the same documents before anyone offers.
See it working — sample listings
Built for every side of the transaction
Homeground doesn't just change how a seller lists — it gives everyone in the deal a new way of working. Buyers read the LIM and title before they offer, not after; sellers put those documents on the record up front; agents compete for the work in the open, on their settled track record; and the lawyer comes in early, alongside both sides, rather than turning up as the settlement clerk at the end.
For sellers
Free to build your listing; you pay only once you publish to buyers. A flat fee for your time on the portal — never a percentage of your sale, and never for the sale itself. (Planned, indicative: $250/month from publish, capped at four months, disclosed upfront.)
For buyers
A discovery map built on New Zealand data (LINZ) is planned — never a foreign ad platform. In this demo, locations are approximate areas only. An estimate on listings where one is available — shown clearly as an estimate, not a registered valuation and not financial advice. The LIM up front — on the record before anyone offers, and free to read — the report buyers usually order and pay for themselves, after they've already offered. The floor plan leading where there is one, and a clear view of the method of sale.
For agents
No subscription and no per-sale cut. Your office's first three listings are free; after that a flat fee per listing, charged when it goes live — or drawn from an office pack. Pitch on the compete marketplace at no charge, on your recorded track record. (Planned, indicative: $1,000 per listing incl. GST; office packs 10 for $8,500, 25 for $18,750.) What you charge your client is yours — Homeground only ever charges the flat listing fee, never a slice of your fee or the sale.
For lawyers & conveyancers
Homeground is built around your role — the vetting work comes to the profession before offers, not just the conveyance at the end. A flat annual membership to be on the panel — the fee never varies with how many clients you gain here. Neutral ordering, disclosed terms. (Planned, indicative: founding panel free until 31 December 2026; then 1–3 practitioners $1,800/year; 4+ $3,600/year.)
All pricing is planned and indicative, shown to illustrate the membership model. It is not on sale in this demo and is subject to change before any launch. Prices include GST. A flat fee instead of a percentage commission; you will still need a lawyer or conveyancer to settle.
For buyers: tell us what you're after
Homeground works the other way round from a listings site. Instead of refreshing the same pages waiting for the right home, you save a search — your area, your budget, what matters — and we alert you the moment a home that fits your search is listed. Your search, anonymised and in bands, also shows sellers that buyers like you are already looking — which is how the first homes come onto the board. You're never shown to anyone by name.
Finance-attested is a buyer's own statement that they hold a pre-approval — held on the record so sellers can see who's ready. Getting there is the daunting part, so we lay out the order it goes in and point you to the specialists; Homeground never advises, lends, or checks your finances.
How Homeground rolls out
1. This demo — you are here
See the whole concept, with sample data. Free, nothing to transact.
2. Sell it yourself
Real private-seller listings, self-service, once the legal review clears.
3. Agents compete
Verified agencies pitch for your business.
4. Private sale with a lawyer
Nominated conveyancer, settlement handled cleanly.
Scan to view on your phone
This QR code is generated on our own infrastructure — no external QR service, no US vendor. Point your phone's camera at it, or copy the link below.
Register your interest
Like what you see? Registering your interest is how we'll build the founding group if and when Homeground opens, region by region. It takes an email; there's nothing to sign.
Sellers
Thinking of selling? Register your interest and we'll tell you if Homeground opens in your region. This is a preview — you can't list a real property yet.
Register as a seller →Agents & agencies
Be among the founding agents when we open — your office's first three listings free. Preview only; there's no account to create yet.
Register as an agent →Lawyers & conveyancers
Register your interest in the founding panel — free until 31 December 2026. Preview only; this registers interest, it doesn't engage you.
Register as a lawyer →Buyers
Looking to buy? Save a search and we'll alert you the moment a home that fits your search is listed — and, anonymously, help sellers see that buyers like you are already looking. Preview only; nothing binding.
Tell us what you're after →Register your interest
An email is all it takes — and tell us what would make Homeground useful, if you like. We're building it in the open, so a line from a seller, an agent or a lawyer shapes it. We publish the open legal questions too: Getting the law right first.